top of page
Welcome to Our Blog
Quantitative
Qualitative vs. Quantitative Research: 5 Key Differences and When to Use Each
Quantitative data seeks to measure patterns, trends, and relationships using numbers, while qualitative data explores deep meanings, motivations, and experiences behind behaviors. It is important to note that no one type is inherently better than the other.
Your Friends at SUITE M
Oct 3, 20251 min read
Â
Â
Â
bottom of page